Sales, sales and sales. This countdown sound hits your head every month, week, day, hour, a minute or rather every second. Time is passing by and days are also running out, but the sales are still stuck in… Yes, prospecting is much more competitive when you emphasize lead quality over quantity. But that’s also getting more nuanced. Because the fact is sales is vacillating - rapidly. Find customers with issues that your product can fix it, and then create innovative varied ways to link up with them.

The success or failure of any business, in the beginning, is surely un-known, the same way failure is also just not the opposite of success it’s the part of success. Hence the only hook which holds both success and failure is hard-work. And this hard-work begins right from planning until execution. No… It’s a continuous process which goes on and on and on…The Lead generation process also works on this strong formula, performing each step accurately and wisely.

Expertizing on market segmentation starts with implementing various aspects. A simple way to understand this is, assume you are running an ad campaign, the market you are targeting is too very broad. Your message might be completely product-oriented (optimized), it may also reach out to the maximum audience possible. But the issue is.. they all may not be interested in your product and services. In this scenario, your resources (time, research, money, etc.

Success of any business simply depends on, how you build customer relationship, rather than just updating your data records. Creating data is as important as maintaining it… There’s no doubt that maintaining a clean, updated database is tedious work, making it a struggle for many organizations. This should not be a reason for your sales target to fall below the set target, increase the efforts, kind of…Brainstorming how this works?

Imagine you have accompanied your colleagues to a French restaurant, and the menu is full of fusion dishes. But note: some recipes are to be avoided unless you are French. Since you are unaware of this fact, what will be its consequence, if you had ordered from one of those by mistake. The dish appears, surprise… and your expression goes “OMG”. Have we ordered the correct dish? The look appears to be so disturbing?

C Suite or C Level Executives are the most important and influential senior executives in an organization. The C suite executives take up the major decisions and are responsible for the growth of an organization. From defining the goals and targets, taking care of finances, operations and marketing the c suite executives play a vital role. Moving into the New Year 2020 let’s take a look into 2019 C Suite Award Winners.

No matter which industry you belong to, how small/big your company is, B2C or B2B, smart businesses work on the principle of lead generation… An ongoing effort to qualify customer relationship (who match the lead profile) communicate with them and convert those leads into prospects in your sales funnel. Leads are the pulse rate of every successful business. Reach New Heights Are you a current/future outbound lead generation team manager, looking to expand your B2B sales and thinking, how to drive more customers?

Being into Sales is not an easy job, with increase in the complexity in the sales process. Every sale comes with a new challenge. To stand out of your competitors and impress your client you have to come up with compelling ideas to show the importance and create the urgency of having your products and services. With passage of every day the pressure to fill in your leads funnel, beat the quotation of the competitors and get that sale increasing exponentially.

Growth of Data The most precious resource available to marketer’s today is Data, with Data the journey of finding, connecting and growing your customer base starts off. While Data is the lifeline for organizations, regardless of just knowing the basics of Data, people are still unaware of its importance, to gain the maximum benefits. With the burst of Social Media Platforms, data is growing at an exponential speed. While organizations spend heavily to have efficient systems in-house to capture data points, it is a daunting task to map them through all the channels.

Keen to know, the perfect number of emails to send each month ? Do click and bounce rates bother you? How many customers are turning into subscribers? Expecting higher conversion rates, but stuck? Queries tiny as a fly or massive as a dinosaur can be just so simple with Email Marketing. EMAIL MARKETING EMAIL MARKETING is still an effective mode to form a direct pipeline to connect your niche. Frankly there is no such formula for perfect Email Marketing - but verified, segmented data works big-time.