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Sales, sales and sales. This countdown sound hits your head every month, week, day, hour, a minute or rather every second. Time is passing by and days are also running out, but the sales are still stuck in… Yes, prospecting is much more competitive when you emphasize lead quality over quantity. But that’s also getting more nuanced. Because the fact is sales is vacillating - rapidly. Find customers with issues that your product can fix it, and then create innovative varied ways to link up with them.

Expertizing on market segmentation starts with implementing various aspects. A simple way to understand this is, assume you are running an ad campaign, the market you are targeting is too very broad. Your message might be completely product-oriented (optimized), it may also reach out to the maximum audience possible. But the issue is.. they all may not be interested in your product and services. In this scenario, your resources (time, research, money, etc.