Data Quality

Growth of Data The most precious resource available to marketer’s today is Data, with Data the journey of finding, connecting and growing your customer base starts off. While Data is the lifeline for organizations, regardless of just knowing the basics of Data, people are still unaware of its importance, to gain the maximum benefits. With the burst of Social Media Platforms, data is growing at an exponential speed. While organizations spend heavily to have efficient systems in-house to capture data points, it is a daunting task to map them through all the channels.

The survival and growth of an organization is majorly dependent on its customers. The age old saying “Customer is King” accentuates the importance of customers in any business. It is a challenge for an organization to get new customers and also to stay connected with their existing customers. Organizations opt for different marketing campaigns to acquire customers and for customer retention to make sales and get high business profitability.